— A note from Melanie: This post was written by Emily who joined us for work experience over the Christmas Holidays. We were very happy to have her around! –
Over the past few weeks I’ve been lucky enough to gain a bit of an insight into the crazy world of PR. While friends back home in Australia are spending their Christmas holidays basking on sunny beaches, I leapt at the opportunity to travel to London for a mini working holiday – the 24-hour journey and sub-zero temperatures but a small sacrifice. As a law student, PR was an area I had never really given much thought to.
Coming in with few expectations, I’ve got to admit that I’ve had a ball. Despite printing my body weight in media, my time at Eulogy! has definitely opened my eyes to the ins and outs of the industry. I’ve become familiarised with local press and boardroom brainstorming sessions, press releases and pitches, and been introduced to the once foreign notion of a ‘sell-in’. While I’ve experienced a lot over the busy weeks leading up to Christmas, I realise it’s probably just a snapshot of what a career in PR would entail.
Without wanting to sound too clichéd, I had a fantastic time at Eulogy!, with an absolutely amazing and dedicated group of people! Perhaps it’s time to consider a career change?
Emily
