Archive for January, 2010

PR in 2010: The future of Eulogy! and Onlinefire

January 6th, 2010 by Melanie

PR in 2010

Welcome to 2010. I can hardly believe we’re in a new decade. It seems like only yesterday I was preparing for Y2K and ‘partying like it’s 1999’. There’s no denying the Noughties were an interesting 10 years. The world has seen the Internet explode, the decline of print media, a recession and new communication tools popping up every day.

All of these innovations mean that we as PRs have to be at the top of our game. That’s why Eulogy! and Onlinefire are ready for 2010. In fact, we’ve been planning for ages. Some of the things you can expect to see on our side:

  • 2010 Awards: Yes, we’re already planning for the 2010 Awards Season. As anyone in the industry knows, award entries are a lot of work, but through the diligence of Helen and the marketing team, and working closely with our amazing clients, we hope to continue collecting honours.
  • PRing PR: Further to awards, you’re going to start seeing Eulogy! and Onlinefire more and more ‘out there’. Be on the lookout for more commentary, expert opinions and reports on the PR and social media industry.
  • Onlinefire and Social Media: Speaking of social media, Onlinefire is also ready for the future. After adding Charley Hayes and Andrew Boyers to the team, we’re making our mark by working with companies such as Panasonic, Virgin Media, the Post Office and Comedy Central. Whether it’s mobile applications, games, video, engagement with bloggers or just social media consultation, we’re happy to help.

In any case, if you want to talk about your future, or the things you’re working on for 2010, please do get in touch via a comment or e-mail. We’d love to hear about it.

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My work experience in PR

January 4th, 2010 by Melanie

— A note from Melanie: This post was written by Emily who joined us for work experience over the Christmas Holidays. We were very happy to have her around! –

Over the past few weeks I’ve been lucky enough to gain a bit of an insight into the crazy world of PR.  While friends back home in Australia are spending their Christmas holidays basking on sunny beaches, I leapt at the opportunity to travel to London for a mini working holiday – the 24-hour journey and sub-zero temperatures but a small sacrifice.  As a law student, PR was an area I had never really given much thought to.

Coming in with few expectations, I’ve got to admit that I’ve had a ball.  Despite printing my body weight in media, my time at Eulogy! has definitely opened my eyes to the ins and outs of the industry.  I’ve become familiarised with local press and boardroom brainstorming sessions, press releases and pitches, and been introduced to the once foreign notion of a ‘sell-in’.  While I’ve experienced a lot over the busy weeks leading up to Christmas, I realise it’s probably just a snapshot of what a career in PR would entail.

Without wanting to sound too clichéd, I had a fantastic time at Eulogy!, with an absolutely amazing and dedicated group of people! Perhaps it’s time to consider a career change?

Emily

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