Archive for the ‘Creativity’ Category

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Eulogy! Case Study: The TUACA Traveller

March 2nd, 2010 by Lucy Werner

TUACA is a delicious Italian spirit that has been part of the Eulogy! portfolio for several years. Our latest PR campaign initially focused on achieving product placement in consumer magazines with recipes for the signature serves, but eventually we found ourselves within the online space – a new foray for the brand.

The key messaging behind TUACA has always been about ‘discovery’. This is reflected in TUACA’s UK launch. Initially discovered by a Brighton snowboarder who tried it on the slopes of Colorado, and then returned to tell all her friends about it, TUACA is all about word of mouth.

Since then, TUACA has always been the darling drink of the snowboarding community. Admittedly it’s a very niche audience – but while other brands may try to shed cult status and go for a more mainstream approach, TUACA uses this to its advantage. Because it’s a drink for the type of person who likes to discover a secret and pass it onto their friends, online PR and word of mouth is a perfect platform.

In the last year, TUACA has built upon this notion of discovery and word of mouth by launching the first-ever TUACA Traveller competition.

The competition offered one person and a friend the opportunity to win a two-week snowboarding trip undiscovered slopes across Europe. The site was hosted by snowboarding enthusiasts’ site Mpora.

To support the campaign, team TUACA launched the TUACA Traveller Blog. The blog is written by the winner and was supported by video content of his adventures picked up by sliding sports sites like  Gone Boarding and Life’s a Beach.

We are now looking forward to further cementing TUACA’s presence with the sliding sports industry for 2010, including regional activity in our key cities.  So watch this space because TUACA may surf up on a shore near you soon.

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Has the world gone 3D crazy?

February 25th, 2010 by Georgia Field

For a majority of consumers, 3D has always been about film, but a recent series of media developments have thrust into the mainstream.  Whether it be sport,  television or even the first-ever 3D catwalk at the Burberry’s  London Fashion Week show, I think we can safely say that nothing is off-limits from being ‘three-dimensionalised’.

Without question, the success of Avatar has had a huge impact, so much so that I wonder how long it might have taken the phenomenon to catch on if it wasn’t for the 3D James Cameron epic. Could we still be fumbling around with dodgy old novelty glasses with the lenses cut out and replaced with cheap blue and red cellophane? Probably not, but I don’t think that would be miles from the truth. For the general public, Avatar made 3D cool.

But the million-dollar question is where the technology will take us. The explosion of excitement around 3D makes it seem like anything is possible. Who knows, with the pace of technology in ten years’ time, 2D viewing might be as archaic as the gramophone. It’s even been mooted that 3D contact lenses could be the norm.

All this seems very exciting. But at the same time, I have to wonder if there’s going to be a bit of a backlash.  How much do we really want to see a close-up of a sweaty rugby player as he grapples with four other guys in the scrum, or a malnourished model limping towards us on her way down the catwalk?

Whatever your opinion, 3D is upon us and this time it would seem well and truly here to stay.

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Eulogy! crowned Consultancy of the Year at the 2009 PRCA Awards

November 4th, 2009 by Helen

The excitement sizzled in the office from 8.30, and it was a like a couture dressing room with frocks hung from every picture and post. The day inched by but finally 5.30 arrived to see us donning our glad rags and heading to the ceremony at the London Marriott in Grosvenor Square. And what a night it was!

Eulogy! had been nominated for three PRCA awards, Agency of the Year, Specialist Agency of the Year and Best B2B campaign. Our sister agency Onlinefire was shortlisted for Best Technology Campaign for its work with Virgin Mobile and its 30p tariff.

We took home two almighty awards: we are now crowned Consultancy of the Year 2009 and Best B2B Campaign for our work with Mortascreen.

It was a spectacular night. And I can’t lie, it was made all the more wonderful by our two award wins. Throughout this year, Eulogy!’s board, executive committee and team – from the graduates to the directors – have worked exceptionally hard to make a difference to every aspect of the agency, from things like training and internal comms, to client service, marketing and team structure.

It’s been worth all the hard work. These accolades are a great demonstration of the agency’s excellence. Our growth proves we’re a leading agency that delivers creativity with media insight – a formidable combination.

And, as you can see, we really know how to party! Apologies if we deafened anyone sitting near us. We were the noisiest and most fun-loving crowd in the room!

The moment we found out we had won PRCA Consultancy of the Year 2009!

The moment we found out we had won PRCA Consultancy of the Year 2009!

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Posted in Awards, B2B, Client service, Creativity, Digital PR, Eulogy!, Onlinefire, PR industry | 3 Comments »

Flash – saviour of the universe

September 23rd, 2009 by Izzy

Perhaps my title is a little over ambitious. I’m not suggesting that flash mobs are about to conquer the world, but they’re exciting and entertaining, and when done correctly can be a great way to encourage consumers to engage with your brand.

The Eulogy! team recently took part in a flash mob at Liverpool Street station for our client Zanussi. Now I have to admit, I was slightly embarrassed at having to strike my best model pose while walking backwards up an escalator in front of hundreds of bemused commuters. However, watching passersby stopping to call their friends to tell them about the madness they’d just witnessed made me realise just how effective such stunts can be.

When times are tough and the papers are full of doom and gloom it makes sense to give consumers something to smile about, and though they may not be able to save the universe, making people smile is something I’ve realised flash mobs are pretty good at.

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Rebranding – more than just a name

August 3rd, 2009 by Clare Ridley

Get home after work tonight, turn on your Sky box and you’ll be bamboozled by hundreds of pay TV channels, all demanding your attention.  Most brands only have a handful of competitors but in the pay TV world, things are different.  If you want to stand out, your brand name is the first thing that today’s channel-hopping audiences look for.

There has been a slew of TV channel rebrands in recent years, from the now ubiquitous Dave to the more obscure Alibi and Yesterday.  There’s even a channel called ‘Really’ – really?

Eulogy! client Comedy Central was one of the more recent rebrands.  Formerly Paramount Comedy, a name that said safe, US comedy, the rebrand to its bigger, badder and bolder parent channel from across the pond meant audiences knew exactly what they were getting – a modern comedy channel, dedicated to delivering top-notch comedy.

So do channel rebrands work?  Well, viewing figures certainly say so.  Dave has recently recorded a record 2.66 million viewers for its resurrection of Red Dwarf and Comedy Central’s viewing figures have shot up by 59%.  What’s most important though is making sure your proposition is clear and unmistakable.  It needs to be more than just a gimmicky name – the programming needs to fit with the brand values already associated with the new name, so viewers understand exactly what you stand for as a channel.

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Posted in Consumer communications, Creativity, Eulogy!, PR industry, Rebrands, TV | 1 Comment »

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