Archive for the ‘Digital PR’ Category

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PRCA Digital: social media brief seeks PR agency for understanding, results and more…

June 18th, 2010 by Adrian

The PRCA held a breakfast briefing at Ketchum this morning: How SEO and PPC can support PR campaigns. Stephen Waddington – MD, Speed Communications – talked us through the tricks of SEO and Ketchum’s Fernando Rizo showed how to fast-track attention to online campaigns with effective PPC.

Both Stephen and Fernando demonstrated the beauty of the results that these techniques provide. PR agencies can produce definitive statistics with SEO and PPC campaigns – unequivocal results. Fantastic!

Stephen and Fernando also discussed the complexity of ownership with the group. Eulogy!’s well versed in SEO having completed a number of projects for clients, but Stephen confirmed our fears that the PR industry (and the marketing community at large) is yet to understand the practice.

Five years ago, SEO firmly belonged in the hands of search agencies. Then ad and digital agencies took a bite. And now PR agencies, too? Well, yes of course! It’s editorial. Who else is better placed to write authoritative copy, rich with brand messaging and keywords? SEO sits firmly within the online PR gambit. It amplifies what other marketing channels churn out. It seeds your content all over the shop to encourage people to click, to engage and to talk!

I am committed to working with bodies like the PRCA to carve out a fair share of ownership of online and social media budgets. We’ve seen a big move towards this in the industry. Sure it’s a struggle sometimes, like when clients refuse to acknowledge PR as anything but proof in a paper, but our digital revolution is increasingly inevitable.

We’re working hard to this speed along. As chief exec, it’s my job to drive the agency forward not only in terms of new business but also skills and professional development.We believe PR’s love affair with social media will be a hot and steamy one, and it’s only just begun.

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Posted in Digital PR, Eulogy!, PR industry, Social media | 1 Comment »

Could you go a year without reading a newspaper? Adam Vincenzini is going to try…

February 1st, 2010 by Katie Bawler

Talk has been rife in the media world about the waning importance of print media and whether it is due to have the final nail banged into its coffin.  In his blog, the COMMS corner, Adam Vincenzini is undertaking a substantial experiment to put to the test accusations of digital media cannibalising print media.

On January 1st he embarked on a quest to go one year without buying or reading a print newspaper to see how it would affect his role as a PR consultant.

So far, he is discovering a lot – particularly about the ways he consumes digital media.  There is flexibility in digital news that allows him to choose which articles he reads, depending on his interests. He’s also become more aware of the rapidity with which he receives news throughout the day by following the Sky News breaking news Twitter feed.

I agree that taking in news digitally allows for immediate consumption. For example, when I get into work in the morning, I scroll my Digsby Twitter feed to get a steer on the stories that are due to be breaking later in the day.

But no matter what, I’ll always enjoy reading the paper. For me, the difference is that I’ll purvey a newspaper leisurely over my bowl of cereal. I look at newspapers almost as magazines now. I use them as leisure material, whereas I log on to actually read the news.

This is personal consumption, though. Professionally, I still can’t beat the feeling of seeing my coverage in the newspaper – it feels more real.  The sense of achievement is higher, and it’s something tangible that I can show friends and family. Maybe I hold print coverage in high esteem because I am quite new to social media. But having been encouraged to engage with online communities in my final year at university, I expect this to change.

I like print, I prefer it as I would Sainsbury’s Taste the Difference range to Sainsbury’s own brand, but do I really need it? I imagine not. Good luck to Adam with his ‘no newspapers’ challenge.

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Posted in A bit of fun, Digital PR, Print media | 2 Comments »

Location Matters

January 7th, 2010 by Charley

Location matters

In 2009 we saw the rise of user-friendly location-based services (LBS), but in 2010 location-sharing is set to come into its own.

This year, PRs who are in the know will be actively exploring the opportunities that GPS-aware services can offer, devising new and creative ways to capture consumer attention in a far more tailored and targeted way than ever before.

Last year saw the emergence of LBS and social community integration. South African social network The Grid launched Mobikasi, a 24-episode, location-based documentary about youth culture in Soweto.  Content was geo-tagged to the location where it was shot, enabling viewers to explore Sowetan culture by travelling through a mobile street map and watching video clips. This marriage of LBS and crowd-sourcing was hailed as the next generation of mobile social media.

In fact, the recent explosion of mobile applications has brought the advent of location-based app integration. Layar is a great example of this new trend. Winner of the Vodafone Mobile Startup Challenge in September 2009, the Layar browsing application is a mix of location-based technology and augmented reality. Combining a handset’s camera and GPS functionality, the mobile application overlays information relevant to digitally tagged real-world locations or items – from coffee shops to museums.

The advancement of LBS can be seen with the growing popularity of companies such as Foursquare and Gowalla, which enable consumers to tag and share content quickly and easily within social communities. The technology not only enriches existing core services, but also creates a more dynamic and compelling consumer offering.

The delivery of highly personalised brand messages, in the most relevant and creative way possible is the keystone of social media PR and the development of LBS looks set to raise the bar in 2010.

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Posted in Digital PR, Digital media, Onlinefire, Social media | No Comments »

More awards: B2B Marketing and CorpComms

November 27th, 2009 by Melanie

It’s been another crazy week for us at Eulogy! and Onlinefire.  On Wednesday, the majority of the office found themselves at two fabulous events: the B2B Marketing Awards and the CorpComms Awards.

I was at the CorpComms Awards, held at the Park Lane Sheraton (which, for some reason, is actually on Piccadilly, and not Park Lane) where we picked up two awards!

Onlinefire was awarded with Best Digital Campaign for ‘It’s Amazing What You Can Do With 30 Peas’, a campaign that combined the best in digital outreach, blogger relations, viral videos and news generation.

Taking home the prestigious Young Achiever of the Year was Onlinefire co-founder, Graham Lee.

Graham Lee Onlinefire Best Digital Campaign

The judges described him as “an excellent ambassador for creativity and innovation”. “WOW!” was the general consensus.

On the B2B side, the team arrived at the venue where there was a collection of male models in boxing gear, skipping and shadow boxing on four plinths around an imaginary boxing ring. You guessed it – the theme for the 2009 B2B Marketing Awards was boxing.

We were confused too, but Ben and Rik weren’t fussed – especially being surrounded all night by promo girls in boxing gear:

B2B Marketing Awards Best PR Campaign

But on to the important stuff!

Adding to our win earlier this month at the PRCA awards, Eulogy!’s campaign for Mortascreen won again last night, picking up Best PR campaign!

And naturally, like at the PRCA awards, we were the loudest table in the venue.

What can I say?  We like a good party.

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Posted in Awards, B2B, Digital PR | 1 Comment »

Eulogy! crowned Consultancy of the Year at the 2009 PRCA Awards

November 4th, 2009 by Helen

The excitement sizzled in the office from 8.30, and it was a like a couture dressing room with frocks hung from every picture and post. The day inched by but finally 5.30 arrived to see us donning our glad rags and heading to the ceremony at the London Marriott in Grosvenor Square. And what a night it was!

Eulogy! had been nominated for three PRCA awards, Agency of the Year, Specialist Agency of the Year and Best B2B campaign. Our sister agency Onlinefire was shortlisted for Best Technology Campaign for its work with Virgin Mobile and its 30p tariff.

We took home two almighty awards: we are now crowned Consultancy of the Year 2009 and Best B2B Campaign for our work with Mortascreen.

It was a spectacular night. And I can’t lie, it was made all the more wonderful by our two award wins. Throughout this year, Eulogy!’s board, executive committee and team – from the graduates to the directors – have worked exceptionally hard to make a difference to every aspect of the agency, from things like training and internal comms, to client service, marketing and team structure.

It’s been worth all the hard work. These accolades are a great demonstration of the agency’s excellence. Our growth proves we’re a leading agency that delivers creativity with media insight – a formidable combination.

And, as you can see, we really know how to party! Apologies if we deafened anyone sitting near us. We were the noisiest and most fun-loving crowd in the room!

The moment we found out we had won PRCA Consultancy of the Year 2009!

The moment we found out we had won PRCA Consultancy of the Year 2009!

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Posted in Awards, B2B, Client service, Creativity, Digital PR, Eulogy!, Onlinefire, PR industry | 3 Comments »

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