Archive for the ‘Eulogy!’ Category

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Eulogy! Case Study: The TUACA Traveller

March 2nd, 2010 by Lucy Werner

TUACA is a delicious Italian spirit that has been part of the Eulogy! portfolio for several years. Our latest PR campaign initially focused on achieving product placement in consumer magazines with recipes for the signature serves, but eventually we found ourselves within the online space – a new foray for the brand.

The key messaging behind TUACA has always been about ‘discovery’. This is reflected in TUACA’s UK launch. Initially discovered by a Brighton snowboarder who tried it on the slopes of Colorado, and then returned to tell all her friends about it, TUACA is all about word of mouth.

Since then, TUACA has always been the darling drink of the snowboarding community. Admittedly it’s a very niche audience – but while other brands may try to shed cult status and go for a more mainstream approach, TUACA uses this to its advantage. Because it’s a drink for the type of person who likes to discover a secret and pass it onto their friends, online PR and word of mouth is a perfect platform.

In the last year, TUACA has built upon this notion of discovery and word of mouth by launching the first-ever TUACA Traveller competition.

The competition offered one person and a friend the opportunity to win a two-week snowboarding trip undiscovered slopes across Europe. The site was hosted by snowboarding enthusiasts’ site Mpora.

To support the campaign, team TUACA launched the TUACA Traveller Blog. The blog is written by the winner and was supported by video content of his adventures picked up by sliding sports sites like  Gone Boarding and Life’s a Beach.

We are now looking forward to further cementing TUACA’s presence with the sliding sports industry for 2010, including regional activity in our key cities.  So watch this space because TUACA may surf up on a shore near you soon.

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My work experience in PR

January 4th, 2010 by Melanie

— A note from Melanie: This post was written by Emily who joined us for work experience over the Christmas Holidays. We were very happy to have her around! –

Over the past few weeks I’ve been lucky enough to gain a bit of an insight into the crazy world of PR.  While friends back home in Australia are spending their Christmas holidays basking on sunny beaches, I leapt at the opportunity to travel to London for a mini working holiday – the 24-hour journey and sub-zero temperatures but a small sacrifice.  As a law student, PR was an area I had never really given much thought to.

Coming in with few expectations, I’ve got to admit that I’ve had a ball.  Despite printing my body weight in media, my time at Eulogy! has definitely opened my eyes to the ins and outs of the industry.  I’ve become familiarised with local press and boardroom brainstorming sessions, press releases and pitches, and been introduced to the once foreign notion of a ‘sell-in’.  While I’ve experienced a lot over the busy weeks leading up to Christmas, I realise it’s probably just a snapshot of what a career in PR would entail.

Without wanting to sound too clichéd, I had a fantastic time at Eulogy!, with an absolutely amazing and dedicated group of people! Perhaps it’s time to consider a career change?

Emily

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It’s not the winning that counts, it’s the taking part

December 18th, 2009 by Helen

Eulogy! has won 7 awards so far this year. By the end of November we had 3 accolades for best campaign, 2 agency of the year awards and another 2 for agency individuals.

Sounds good doesn’t it?  Yes, our email footer is ridiculed for being so long and our clients mock us for showing off about it again, but I refuse to apologise. Industry recognition is important!

But the taking part in the awards process can have just as much impact. For example:

  1. Morale. Enter a campaign into an award and team morale goes through the roof. Even if you didn’t work on the campaign, you get a buzz knowing you work among award-winners, award-winning contenders even
  2. Recruitment. Other people see you at the award ceremony; they see you shortlisted in the trade magazines; they visit your website, and see the campaigns and awards there, too. Hello direct job application, goodbye recruitment fees.
  3. Reputation – we’re in the business of it, after all. The award circuit is a tight one. Judges talk and they usually judge several different awards throughout the year. When your name pops up again and again, people get thinking and talking.

Despite the ridicule about our signatures, I believe our clients enjoy the awards as much as we do – especially if it’s their campaign that wins. Saying, “this campaign, that we worked on together, is worthy of an award” is great for client retention.

But let’s get down to the hard facts. A client recently won an agency of the year award. Being the technical sort they were quick to look at the uplift on their website. In just two hours they’d had 172 visits, the average time on the site increased to more than two minutes, average page consumption was four.  In the latter part of this year the Eulogy! website has seen similar results. Visitors are up 20%, page views are up 15% and time on site is up 10%. We’ve not won every award we’ve entered, and sure there are peaks in website performance when we do, but the overarching effect of entering any award is a positive one.

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Eulogy! crowned Consultancy of the Year at the 2009 PRCA Awards

November 4th, 2009 by Helen

The excitement sizzled in the office from 8.30, and it was a like a couture dressing room with frocks hung from every picture and post. The day inched by but finally 5.30 arrived to see us donning our glad rags and heading to the ceremony at the London Marriott in Grosvenor Square. And what a night it was!

Eulogy! had been nominated for three PRCA awards, Agency of the Year, Specialist Agency of the Year and Best B2B campaign. Our sister agency Onlinefire was shortlisted for Best Technology Campaign for its work with Virgin Mobile and its 30p tariff.

We took home two almighty awards: we are now crowned Consultancy of the Year 2009 and Best B2B Campaign for our work with Mortascreen.

It was a spectacular night. And I can’t lie, it was made all the more wonderful by our two award wins. Throughout this year, Eulogy!’s board, executive committee and team – from the graduates to the directors – have worked exceptionally hard to make a difference to every aspect of the agency, from things like training and internal comms, to client service, marketing and team structure.

It’s been worth all the hard work. These accolades are a great demonstration of the agency’s excellence. Our growth proves we’re a leading agency that delivers creativity with media insight – a formidable combination.

And, as you can see, we really know how to party! Apologies if we deafened anyone sitting near us. We were the noisiest and most fun-loving crowd in the room!

The moment we found out we had won PRCA Consultancy of the Year 2009!

The moment we found out we had won PRCA Consultancy of the Year 2009!

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Posted in Awards, B2B, Client service, Creativity, Digital PR, Eulogy!, Onlinefire, PR industry | 3 Comments »

Brand new Eulogy!

October 14th, 2009 by Helen

If you’ve come straight to this post from our E! Bulletin newsletter, then a warm welcome to you. You must be a client of ours. Hi, I’m Helen, Eulogy!’s marketing manager.

So, what do you think?

I thought I’d put up a quick post explaining why we’ve changed our website and improved the way we communicate with you.

As a client, you’ll doubtless have been to Eulogy! on numerous occasions, walked through our 4th floor door, trod over the wooden floorboards,  down between the meeting rooms and then, whoosh! It hits you! The warmth, passion, laughter and intelligence that encapsulates Eulogy!’s essence and success.

And, let’s be frank. Our old website in no way expressed all that. We want to show people who we really are, what we do and how we do it. So, voila! A new website s born. Please take a look around and tell me what you think.
Particular highlights are the two minute creds , and for those of you in media & marketing services, check out the section dedicated just to you.

As for how we communicate with you, I’m sure you know by now that we’ve always got something to say. We’re continually changing and improving what we do, and we’ve been winning awards, and taking on new staff – we want to share this with you. It affects you directly, after all. So a newsletter updating you on all this will wend its way into your inbox on a regular basis. You can unsubscribe at any time, but I promise we’ll only send you the most pertinent and important information – no spam!

As always, contact me at any time. I look forward to hearing from you.

Helen

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