Archive for the ‘London’ Category

Breaking the bubble but not the alarm clock

August 12th, 2011 by Anthony

Being in between my second and third year at university it is fair to say that I am currently living in a bit of a life bubble (mostly consisting of lie-ins, day time TV and questionable pizza). It is because of this delightful bubble that getting up first thing on Monday morning was not easy. Needless to say, my alarm clock and I had a severe falling out. However, since then we have made up and I am very grateful for his services as they led to me spending a cracking week at Eulogy!

The Eulogy! team not only let me come and experience what working in an agency is like, but got me involved with real work on real accounts, producing work for important clients. Everyone went out of their way to get me involved and the fact that I felt like part of the team after only a week is a real testimony to how open and fun the environment at Eulogy! is.

From brainstorming with the team to speaking to journalists on behalf of clients, I feel that I contributed to the team and gained some valuable experience this week. I feel that I have genuinely gained as much of an idea as you can get (without actually working there) about life at an exciting PR agency.

Although I have gained valuable work experience this week, I have also gained a lot more. During my time at Eulogy! I have met some very cool and interesting people and with them I have smiled, a lot, and for that, to everyone at Eulogy!, thank you.

JJ
Work experience 8th-12th August 2011

[top]

Will the new London Weekly be what the capital is looking for?

January 20th, 2010 by Clare Ridley

Whether your allegiance was London Lite or Thelondonpaper, the journey home for many Londoners has become less colourful since the closure of both long-standing freesheets.

I, for one, used to quite enjoy reading Thelondonpaper.  Finding out about Sarah Harding or a Geldof’s nightly exploits became rather addictive reading after a long day in the office.  However, in the five months since tlp closed, I haven’t quite found anything to fill the gap, so I’m intrigued to find out what the mysterious forthcoming London Weekly has to offer.

A quick trawl of its site reveals a rudimentary selection of news stories, but it’s the celebrity ticker at the top that gets my attention.  Calling itself ‘fresh press’, London Weekly is a great idea for those of us hungry for the latest celebrity news.   Unfortunately, further investigation leaves me expecting more after being directed to the ‘news’ that the Gallagher brothers still aren’t speaking to each other.

The London Weekly_1263975425314 (Small)

So what more can we learn?  Alas, not much.  There’s no launch date on the site, though other sources claim it will hit our streets on 1 February.  It’s certainly ambitious, aiming to give away 250k copies a week on Fridays and Saturdays outside Tube and railway stations with regional editions planned by 2012.   Other than that, we’re left none the wiser.

The challenge for any freesheet is that they need to be all things to all people.   Metro’s concise mix of news, sport and celebrity has been a nationwide success story. Yet despite their best efforts, the giants of UK newspaper publishing, Associated and News International, couldn’t crack the London market.  The newly free Evening Standard is having a good stab at it, but has anyone managed to pick up a copy after 6.30pm?  A free paper backed by five private equity investors might provide what Londoners are looking for, but at the moment, they’re not giving much away.

[top]