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#panoramamail

July 5th, 2011 by Louisa

The direct industry took yet another knock, this time at the hand of Panorama and the totally unrelated issue of scam mail which the programme clumsily cobbled together with the issue of  so called “junk mail”. It’s a running joke at Eulogy! that you can mark the beginning of silly season by the inevitable expose likening advertising mail to Satan himself.

This time however, direct marketers were ready. The industry comprising 280,000 jobs, the industry which contributes £27bn to the economy, the industry that created Tesco Clubcard joined together under the DMA and took a stand and let it’s voice be heard. And what a roar it made! Using social media and the hashtag #panoramamail debate whizzed round twitter; 574 tweets were logged reaching 48,000 people.  Eulogy! spent much of Monday seeding the hashtag and encouraging industry members, thought leaders and consumers to join the conversation whilst the programme aired. And judging by the buzz, the industry’s first foray into social media self defence was a resounding success. We felt proud to represent the industry.

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Posted in B2B, Client service, Eulogy!, Media & Marketing, PR industry, Print media, Reputation management, Social media, TV | No Comments »

2011: Year of the Metro-Male Mag

January 20th, 2011 by Cally

If the media zeitgeist is anything to go by, 2011 is the year of the metrosexual male, with three new titles aimed specifically at this audience launching this year.

ShortList Media, publisher of free magazines ShortList and Stylist, recently announced it will be launching a free, bi-annual men’s fashion magazine in March 2011. The thick-cut, glossy publication, ShortList Mode, has been designed with Shortlist’s ABC1 metro-male readers in mind. “We are living in an ever-changing world in which young men are spending more time and money on the way they look,” says Mike Soutar, Chief Executive of Shortlist Media.

Soutar is not alone in his thinking, as Bauer Publishing, the owner of weekly magazine Grazia, recently piloted Gaz7etta, the male equivalent of its sister publication combined with the traditional kind of content you’d see in men’s monthies.

And that’s not all, because the hugely successful online fashion retailer Net-A-Porter is also preparing its launch of Mr Porter – a partner site dedicated to stylish men and their shopping desires.

In times of apparent tightened purse strings (or wallet strings in this case) these launches could seem a little risky. But not so. According to The Guardian, “many in the industry are confident that style-savvy male consumers have reached a point in their attitude to self-enhancement that their spending on clothes, creams and even cosmetic surgery can be relied upon just as much as their female counterparts.”

Here at E! Towers, we’re looking forward to get our mitts on these exciting new titles and sharing news of our fantastic metro-male friendly clients with them! The ABC team are also busy preparing for the release of the much awaited ABC Consumer Magazine figures, issued on 17th February, which will provide essential insights on, amongst others, these new publications.

We will also be keeping an eye on the fellas in the E! office for any style changes that may occur as a result of this new reading material. Will Chris swap the gilet for a Burberry flying jacket (all the rage right now in the Milan Men’s Fashion Week)?  Will Dave shave his beard off again in a bid to stay ‘metro’? Or will Rik wear Salmon because it’s the colour of the season, and not just his surname??

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Posted in Consumer communications, PR industry, Print media, Trends | 1 Comment »

Latest ABC figures and the multipack controversy

February 23rd, 2010 by Louisa Papachristou

There was an incredible buzz in the office last week, caused by the release of the biannual ABC CCR report. Produced in February and August, this document provides the circulation figures of consumer magazines and reveals the true breadth and depth of the market.

Despite the recession, it seems that one of the things consumers are not ready to give up just yet is their weekly or monthly fix of their favourite titles. Magazines are considered by many as an inexpensive luxury, which can bring a little light-hearted relief to everyday life. As such, six of the top 10 market sectors have shown growth, according to the report.

Even before the report was released, the CCR was making headlines, as the publisher of CondeNast’s Vogue accused NatMags of using multipacks as a way of even though it is a perfectly legitimate marketing tool

In terms of circulation trends, satirical magazine Private Eye saw a year-on-year circulation increase of 3.4 per cent, taking sales to more than 210,000 for the first time since 1992. However, we were more impressed with Private Eye editor Ian Hislop’s quip: “The Eye’s circulation figures are like John Terry’s shorts. In the past they may have been down – but now they are firmly up again.”

Debut circulation of Wired magazine, which launched last April, was 48,275 in the second half of 2009, whilst Sky Magazine retained the highest distribution of any magazine,, mailed to 7,423,570 BSkyB subscribers.

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Posted in Print media | No Comments »

NME’s new model retains army of readers

February 15th, 2010 by Andrew

NME

The ABC figures released this week paint a familiar picture for the music press: year on year, music titles are facing a brick wall as prominent as Pink Floyd’s; their readership being squeezed like Jools Holland on a bad day.

Weekly titles NME and Kerrang! announced falls in circulation of more than 20 per cent, while monthly titles MOJO and Q also posted circulation decreases, albeit on a smaller scale. It poses the question – what must a music publication do to survive?

NME, for example, has evolved and diversified to fit the needs that today’s tech-savvy reader demands. Far from its humble beginnings as a grassroots newspaper nearly 60 years ago, the magazine is now part of a multi-faceted music brand which includes its own TV and radio stations, concerts, awards, merchandise and a website that boasts 3.5 million unique users a month.

The print publication of NME – while still arguably the most iconic aspect of the brand – has simply become just one part of a much bigger remit. Those who interact with NME now do so across multiple platforms, engaging in content that moves far beyond the page.

In establishing a multi-platform offering, NME has not only safeguarded its brand, but enhanced it, too. The brand offers a much more tangible experience: for example, you can read the review of the new Marina and the Diamonds record in the magazine, listen to it on NME Radio, read her interview on the website and watch her live on the NME tour.

There’s a lesson to be learned here in the ongoing debate surrounding newspapers’ attempts to safeguard their existence. In creating a coherent brand across various platforms of which the print magazine is just one part, NME has negated the risk of readers flocking to other publications to consume their music content by effectively creating a ‘one-stop shop’.

The ABC figures may paint a picture that NME will forever struggle to replicate its readership figures of the halcyon days of the 70s and 80s. Then, the magazine regularly shifted a quarter of a million copies a week, compared to just 38,486 now. The truth may be closer to the fact that its readers, like the NME brand, are simply evolving in the way they consume music content.

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Posted in Print media | No Comments »

Could you go a year without reading a newspaper? Adam Vincenzini is going to try…

February 1st, 2010 by Katie Bawler

Talk has been rife in the media world about the waning importance of print media and whether it is due to have the final nail banged into its coffin.  In his blog, the COMMS corner, Adam Vincenzini is undertaking a substantial experiment to put to the test accusations of digital media cannibalising print media.

On January 1st he embarked on a quest to go one year without buying or reading a print newspaper to see how it would affect his role as a PR consultant.

So far, he is discovering a lot – particularly about the ways he consumes digital media.  There is flexibility in digital news that allows him to choose which articles he reads, depending on his interests. He’s also become more aware of the rapidity with which he receives news throughout the day by following the Sky News breaking news Twitter feed.

I agree that taking in news digitally allows for immediate consumption. For example, when I get into work in the morning, I scroll my Digsby Twitter feed to get a steer on the stories that are due to be breaking later in the day.

But no matter what, I’ll always enjoy reading the paper. For me, the difference is that I’ll purvey a newspaper leisurely over my bowl of cereal. I look at newspapers almost as magazines now. I use them as leisure material, whereas I log on to actually read the news.

This is personal consumption, though. Professionally, I still can’t beat the feeling of seeing my coverage in the newspaper – it feels more real.  The sense of achievement is higher, and it’s something tangible that I can show friends and family. Maybe I hold print coverage in high esteem because I am quite new to social media. But having been encouraged to engage with online communities in my final year at university, I expect this to change.

I like print, I prefer it as I would Sainsbury’s Taste the Difference range to Sainsbury’s own brand, but do I really need it? I imagine not. Good luck to Adam with his ‘no newspapers’ challenge.

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Posted in A bit of fun, Digital PR, Print media | 2 Comments »

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