Eulogy! has won 7 awards so far this year. By the end of November we had 3 accolades for best campaign, 2 agency of the year awards and another 2 for agency individuals.
Sounds good doesn’t it? Yes, our email footer is ridiculed for being so long and our clients mock us for showing off about it again, but I refuse to apologise. Industry recognition is important!
But the taking part in the awards process can have just as much impact. For example:
- Morale. Enter a campaign into an award and team morale goes through the roof. Even if you didn’t work on the campaign, you get a buzz knowing you work among award-winners, award-winning contenders even
- Recruitment. Other people see you at the award ceremony; they see you shortlisted in the trade magazines; they visit your website, and see the campaigns and awards there, too. Hello direct job application, goodbye recruitment fees.
- Reputation – we’re in the business of it, after all. The award circuit is a tight one. Judges talk and they usually judge several different awards throughout the year. When your name pops up again and again, people get thinking and talking.
Despite the ridicule about our signatures, I believe our clients enjoy the awards as much as we do – especially if it’s their campaign that wins. Saying, “this campaign, that we worked on together, is worthy of an award” is great for client retention.
But let’s get down to the hard facts. A client recently won an agency of the year award. Being the technical sort they were quick to look at the uplift on their website. In just two hours they’d had 172 visits, the average time on the site increased to more than two minutes, average page consumption was four. In the latter part of this year the Eulogy! website has seen similar results. Visitors are up 20%, page views are up 15% and time on site is up 10%. We’ve not won every award we’ve entered, and sure there are peaks in website performance when we do, but the overarching effect of entering any award is a positive one.
