I’d be as bold as to say that the media was, at the very least, a contributing factor to the recession we’re currently experiencing. While there are many complex reasons why 2008 saw one of the worst financial situations in history, it was arguably the constant talk of impending doom which caused households up and down the country to tighten their proverbial belts; a trend which went on to make our collective slide into economic meltdown even more rapid and severe.
The fact remains: bad news sells.
So as we see the first tentative green shoots of economic recovery, the question should be posed, can we talk ourselves out of this mess, just like we were talked into it?
In very simple terms, convincing the public that things are on the up can only stand to increase their overall confidence, and with any luck begin to encourage them to start spending. Thus, the more people spend, the greater the demand for products and services, and the more profitable businesses and manufacturers will become.
Sounds like a job for PR if you ask me.
