Posts Tagged ‘Client service’

Brand new Eulogy!

October 14th, 2009 by Anthony

If you’ve come straight to this post from our E! Bulletin newsletter, then a warm welcome to you. You must be a client of ours. Hi, I’m Helen, Eulogy!’s marketing manager.

So, what do you think?

I thought I’d put up a quick post explaining why we’ve changed our website and improved the way we communicate with you.

As a client, you’ll doubtless have been to Eulogy! on numerous occasions, walked through our 4th floor door, trod over the wooden floorboards,  down between the meeting rooms and then, whoosh! It hits you! The warmth, passion, laughter and intelligence that encapsulates Eulogy!’s essence and success.

And, let’s be frank. Our old website in no way expressed all that. We want to show people who we really are, what we do and how we do it. So, voila! A new website s born. Please take a look around and tell me what you think.
Particular highlights are the two minute creds , and for those of you in media & marketing services, check out the section dedicated just to you.

As for how we communicate with you, I’m sure you know by now that we’ve always got something to say. We’re continually changing and improving what we do, and we’ve been winning awards, and taking on new staff – we want to share this with you. It affects you directly, after all. So a newsletter updating you on all this will wend its way into your inbox on a regular basis. You can unsubscribe at any time, but I promise we’ll only send you the most pertinent and important information – no spam!

As always, contact me at any time. I look forward to hearing from you.

Helen

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This week at Eulogy! Yes. Yes. Yes.

July 21st, 2009 by Anthony

Right now, as I type, Eulogy! is holding court to 75 blonde bombshells who are faking multiple orgasms in our boardroom  whilst being screen-tested for a client viral.

What a bunch of social deviants.

This being a PR agency, and gay men being the savvy communicators they are, it will come as no surprise to learn that most of the men in this office are as familiar with a real female orgasm as they are with a fake one, i.e. not at all.

How does a gay man know what a fake female orgasm sounds like? He doesn’t. So we’ve roped in one of the only straight men in our office to identify the best screamers and moaners ahead of a slick little campaign we’re running for one of our clients.

The giggles and smirks this side of the boardroom glass almost outdid the first two rounds of moans. By 5.30 I imagine we’ll be entirely unfazed and most un-British about it all.

The office is buzzing. Yes, yes, yes? Yes – we’re creative, Yes – we’re daring, Yes – we love social media! Bring on that viral!

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The fabled 110%

July 14th, 2009 by Phil

The glut of TV talent shows has brought with it a curious phrase.  As the contestants plead for their showbiz dreams to come true, they promise to give “110%” during their next performance, in the hope that the judges’ hearts will melt, and they’ll get one step close to stardom.

Yet purists and mathematicians will argue that giving 110% is an unachievable goal. If 100% is everything, how can anyone possibly deliver anything more? 

But whether the phrase is correct or not, the sentiment is one which is increasingly championed in business.

Indeed, we always aim to deliver our clients 110%.  We do the job, and then some.  It’s going the extra mile; the cherry on the cake; going beyond the call of duty. 

More clichés than you can shake a press release at, but especially in these difficult times, as every business carefully monitors any budget it spends, being able to give that little bit extra can help to show PR as a necessary and worthwhile investment. 

It does of course mean we’re busier than ever, but the goal of giving our clients 110% (so ultimately our efforts have a positive impact on their own business objectives) is a pretty good reason to jump out of bed in the mornings!

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It’s oh so quiet – or is it?

July 8th, 2009 by Phil

Summer is here, and in years gone by we’d all be breathing a collective sigh of relief.  With the kids off school and holidays abound things tended to go quiet, and we could all afford a few weeks of more agreeable working hours, spending our lunch enjoying picnics in the park, as the UK shut itself down for the annual silly season.

But in recent years this hiatus hasn’t materialised, and apart from the usual tendency for the national press to pick up the more obscure and downright obvious PR puff stories, things seem as busy as ever.  Is this a result of the recession, as we all try to deliver 110% for our clients , or is something else afoot?

Is it a symptom of the change in the way we spend our time away from work, with more of us enjoying weekends away and holidays throughout the year?  Or is it a negative symptom of the recession, with fewer people overall taking holidays abroad, instead snatching a few days off work here and there?

Or perhaps, in PR terms at least, the fragmentation of the media landscape means there are always media and marketing opportunities to be pursued, whatever the time of year. The rise in niche and specialist sites (as print publications close and migrate online) results in the potential to make PR hay while the sun shines, throughout the year.

They say there’s no rest for the wicked, but that’s perhaps a little unfair; is the pursuit of results all year round such a bad thing?

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