The glut of TV talent shows has brought with it a curious phrase. As the contestants plead for their showbiz dreams to come true, they promise to give “110%” during their next performance, in the hope that the judges’ hearts will melt, and they’ll get one step close to stardom.
Yet purists and mathematicians will argue that giving 110% is an unachievable goal. If 100% is everything, how can anyone possibly deliver anything more?
But whether the phrase is correct or not, the sentiment is one which is increasingly championed in business.
Indeed, we always aim to deliver our clients 110%. We do the job, and then some. It’s going the extra mile; the cherry on the cake; going beyond the call of duty.
More clichés than you can shake a press release at, but especially in these difficult times, as every business carefully monitors any budget it spends, being able to give that little bit extra can help to show PR as a necessary and worthwhile investment.
It does of course mean we’re busier than ever, but the goal of giving our clients 110% (so ultimately our efforts have a positive impact on their own business objectives) is a pretty good reason to jump out of bed in the mornings!
