Perhaps my title is a little over ambitious. I’m not suggesting that flash mobs are about to conquer the world, but they’re exciting and entertaining, and when done correctly can be a great way to encourage consumers to engage with your brand.
The Eulogy! team recently took part in a flash mob at Liverpool Street station for our client Zanussi. Now I have to admit, I was slightly embarrassed at having to strike my best model pose while walking backwards up an escalator in front of hundreds of bemused commuters. However, watching passersby stopping to call their friends to tell them about the madness they’d just witnessed made me realise just how effective such stunts can be.
When times are tough and the papers are full of doom and gloom it makes sense to give consumers something to smile about, and though they may not be able to save the universe, making people smile is something I’ve realised flash mobs are pretty good at.
