In addition to their article on the topic, PR Week’s podcast adds weight to the discussion of the Guardian’s new editorial code. Our chief exec Adrian Brady shares his views.
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No promos, no plugs. Adrian Brady discusses the Guardian’s PR crack down
Government tries crowdsourcing: gets burned
You may have read this week about the Coalition Government’s failed attempts at crowdsourcing.
Through its various departments online, the Coalition Government had issued a call to action to the general public, to give its policy suggestions on areas such as the NHS, pensions and capital gains tax.
Following 9,500 responses, the Government decided to act on none of them, and issued their policy unchanged. On paper it doesn’t look good and, if we’re honest, a bit pointless.
Simon Burall, director of Involve, a group advising bodies on consultation, told The Guardian: “You have to give the government some credit for trying to do this, but badly designed consultations like this are worse than no consultations at all.
“They diminish trust and reduce the prospect that people will engage again.”
In many respects, he’s got a point. It’s both exciting and commendable that the Government is even considering crowdsourcing as a form of policy formation and surely takes the forays into social media for politics in the UK a step further. In addition to the participation and conversation online around politics, this is a clear sign that the Government is considering the Internet as a legitimate avenue for ideas.
However, as Simon says, it also seems hollow that the Government has failed to act on even just one of the 9,500 suggestions. I know we’re not well versed in the bureaucratic notions of policy making in Westminster, but surely one of 9,500, clearly politically-interested people (hell, if they’re participating in policy crowdsourcing, they must be) suggested a goodun’?!
I don’t believe though, like Simon says, that this episode will diminish trust in the Government, nor that it will reduce the prospect that people will engage again. Not significantly, anyway. Let’s face it – as it stands, the Government and indeed politics in general isn’t held in the highest esteem and considering we have a say effectively one every five years and see little change off the back of it, we’ve become quite accustomed to not being heard.
So let’s see the positives in this. The Government has not just acknowledged the presence of, but indulged in (albeit half-heartedly) crowdsourcing. Who’da thunk it? And not just indulged in it, but indulged in it as a prospective avenue for policy creation.
That, my friends, is progress. Not quite change, but progress nonetheless.
Tags: Crowdsourcing politics, Government, Government Crowdsourcing, Guardian, Public Affairs, Social media
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