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	<title>Eulogy! Blog &#187; marketing industry</title>
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	<description>PRCA Agency of the Year 2009</description>
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		<title>Brand new Eulogy!</title>
		<link>http://blog.eulogy.co.uk/2009/10/brand-new-eulogy/</link>
		<comments>http://blog.eulogy.co.uk/2009/10/brand-new-eulogy/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 08:00:47 +0000</pubDate>
		<dc:creator>Anthony</dc:creator>
				<category><![CDATA[Eulogy!]]></category>
		<category><![CDATA[Client service]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing industry]]></category>
		<category><![CDATA[marketing services]]></category>
		<category><![CDATA[media and marketing]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://blog.eulogy.co.uk/?p=103</guid>
		<description><![CDATA[If you’ve come straight to this post from our E! Bulletin newsletter, then a warm welcome to you. You must be a client of ours. Hi, I’m Helen, Eulogy!’s marketing manager.
So, what do you think?
I thought I’d put up a quick post explaining why we’ve changed our website and improved the way we communicate with [...]]]></description>
			<content:encoded><![CDATA[<p>If you’ve come straight to this post from our E! Bulletin newsletter, then a warm welcome to you. You must be a client of ours. Hi, I’m Helen, Eulogy!’s marketing manager.</p>
<p>So, what do you think?</p>
<p>I thought I’d put up a quick post explaining why we’ve changed our website and improved the way we communicate with you.</p>
<p>As a client, you’ll doubtless have been to Eulogy! on numerous occasions, walked through our 4th floor door, trod over the wooden floorboards,  down between the meeting rooms and then, whoosh! It hits you! The warmth, passion, laughter and intelligence that encapsulates Eulogy!’s essence and success.</p>
<p>And, let’s be frank. Our old website in no way expressed all that. We want to show people who we really are, what we do and how we do it. So, voila! A new website s born. Please take a look around and tell me what you think.<br />
Particular highlights are the <a href="http://www.eulogy.co.uk/two-minute-creds.html">two minute creds </a>, and for those of you in media &amp; marketing services, check out the <a href="http://www.eulogy.co.uk/media-marketing.html">section</a> dedicated just to you.</p>
<p>As for how we communicate with you, I’m sure you know by now that we’ve always got something to say. We’re continually changing and improving what we do, and we’ve been winning awards, and taking on new staff – we want to share this with you. It affects you directly, after all. So a newsletter updating you on all this will wend its way into your inbox on a regular basis. You can unsubscribe at any time, but I promise we’ll only send you the most pertinent and important information – no spam!</p>
<p>As always, contact me at any time. I look forward to hearing from you.</p>
<p>Helen</p>
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		<title>Good show: standing up for the stands</title>
		<link>http://blog.eulogy.co.uk/2009/07/good-show-standing-up-for-the-stands/</link>
		<comments>http://blog.eulogy.co.uk/2009/07/good-show-standing-up-for-the-stands/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 09:58:25 +0000</pubDate>
		<dc:creator>Ian</dc:creator>
				<category><![CDATA[Economic climate]]></category>
		<category><![CDATA[Exhibitions]]></category>
		<category><![CDATA[Media & Marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[PR industry]]></category>
		<category><![CDATA[budget cuts]]></category>
		<category><![CDATA[Centaur]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[DM show]]></category>
		<category><![CDATA[IDMF]]></category>
		<category><![CDATA[job hunting]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marketing industry]]></category>
		<category><![CDATA[Marketing Week Live]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[show]]></category>
		<category><![CDATA[Summer]]></category>
		<category><![CDATA[TFM&A]]></category>
		<category><![CDATA[visitors]]></category>

		<guid isPermaLink="false">http://blog.eulogy.co.uk/?p=32</guid>
		<description><![CDATA[Once upon a time, marketing industry exhibitions were a three-day feast of fun. After filling one fat ringbinder full of leads (flimsy or otherwise) it was all too easy to settle into the lounge area for an afternoon of sit-down networking (i.e. drinking the warm and pricey beer on expenses).
But, as we all know, slacking [...]]]></description>
			<content:encoded><![CDATA[<p>Once upon a time, marketing industry exhibitions were a three-day feast of fun. After filling one fat ringbinder full of leads (flimsy or otherwise) it was all too easy to settle into the lounge area for an afternoon of sit-down networking (i.e. drinking the warm and pricey beer on expenses).</p>
<p>But, as we all know, slacking is no longer the optimum way of keeping hold of your job in this troublesome climate. (In fact, one of the recurring themes at shows so far this year seems to be touting your services for a new job, rather than looking for fresh business leads, if 2009’s TFM&amp;A is anything to go by.)</p>
<p>This job insecurity might be especially pertinent for event organisers. Marketing services stalwarts such as the IDMF and the DM Show have been consigned to the dustbin of history already, so there’s no room for anyone in conferences and exhibitions to rest on their laurels.</p>
<p>That said, the two-day, four-shows-in-one format adopted by Centaur for Marketing Week Live earlier this summer seems to have struck a chord. Not only did it give greater focus to several sprawling shows, it also allowed exhibitors, marketers and other visitors to chinwag with people they might not necessarily have made acquaintance with otherwise.</p>
<p>Anecdotally, the event was well received by visitors and exhibitors and, it has to be said, PR people on the hunt for new business leads. So despite the fact that large sections of the industry have been hamstrung by budget cuts this year, the business of show seems alive and kicking.</p>
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