With the World Cup kicking off today, I thought I would share again the absolutely brilliant Nike 2010 ad. If you thought that the Nike World Cup advert of 1998, showing the Brazil squad playing an elaborate game of ‘pass and move’ in Rio airport, was pretty darned impressive, then you’re in for a real treat.
Nike has just launched its 2010 World Cup ad, featuring the likes of Wayne Rooney, Cristiano Ronaldo, Didier Drogba, Kobe Bryant and Homer Simpson (yes, really). It’s slick, it’s blackly funny and representative of the excellent football ads we’ve come to expect from the likes of Nike. However, it’s the little intricacies that truly point to this being a great ad. Wayne Rooney in a trailer park and an egotistical statue of Ronaldo are strokes of genius – someone over at ad agency Wieden & Kennedy has truly got their head screwed on.
Apologies for the bleeding into the sidebar – widescreen YouTube is the bane of this blogger’s existance!
If we were to really nitpick, the only flaw with it is Ronaldinho’s appearance, despite him not being included in Brazil’s World Cup squad, points more to the pitfalls relying on ageing sports stars for an ad campaign than a failing of the ad itself.
But honestly, who cares? It’s an amazing ad – no doubt it’ll probably be the best thing we see all summer after England crash out in the group stages.
