Hi, I’m Matt aka ‘The Work Experience guy’. For the past two weeks I have had the privilege of gaining an insight into the world of PR with the Eulogy! Team.
Now, as a veteran of the work experience circuit, I knew that the mundane/data entry/brutal scrutiny of my Kenco abilities tasks are what one normally expects. Not at Eulogy! Within half an hour of my arrival, I was given a live brief. Two hours later, a total of four staff members had approached me, not just merely on an introductory basis, but to see how I was getting on. This friendly attitude and willingness to help summed up my two weeks, and epitomises this company’s persona.
I was exposed to both the B2B and consumer sides of PR. For B2B, I worked on various pitches and press releases on a wide range of accounts, while for the consumer side I aided in the recent Monkey Shoulder promotional event and Viagogo, the online ticket exchange website, where, thanks to the wonderful guys at Sunderland Echo, I managed to secure my first printed press release. It’s an amazing feeling seeing something you’ve done in the public domain, and to think, I’d only been in the office a few days! That’s the thing here, you’re given a chance. Not many companies would have taken the time or risk but, it seems to me, Eulogy strives to encourage and teach all who walk through their office door.
However, this is an honest account, so one should mention the ONE mundane task assigned to me over my time here. Wrapping a surfboard for a contest winner. I’m still apologising for my ‘effort’.
The two weeks here have been incredible. What can I take away from my experience? Prior to my time here, I knew nothing about PR. I now leave with a deep understanding of the industry, a wealth of experience on all PR fronts, a desire to work in an encouraged creative environment and a new group of friends. Can I start my two weeks again please?
Matt
