As technology develops, how we consume media is constantly changing. Walking along the street this morning the news headlines from Sky News illuminated my view via a large digital display board, as I tried not to drop my copy of the Metro and keep an eye on my mobile receiving the latest news feed from the BBC.
With new digital platforms providing services that allow consumers to customise how they digest their media, media consumption will continue to evolve at pace. But where does this leave traditional British national newspapers?
The latest set of ABC national newspaper figures made for extremely interesting reading. With different newspaper publishers upping various reader offers such as DVD promotions, voucher/subscriptions and competitive price-cutting, the October ABC figures showed a slower rate of decline compared to previous months.
Overall, the picture is mixed with weekday titles faring much better than the Sundays. Richard Desmond is pumping cash into The Daily Star and reducing its cover price, resulting in a 20% increase compared to year-on-year figures. Despite selling more than 2 million copies per day, the Daily Mail showed a slight decline yet still outperforms mid-market rival the Daily Express.
As consumers are able to receive and access breaking news in real time, the national newspaper model is certainly going to change. Pages once reserved for breaking news will be replaced with analysis and editorial comment. However, whatever your media consumption I am sure you would be lost without a newspaper even if it is to look at your daily horoscope!
