Summer is here, and in years gone by we’d all be breathing a collective sigh of relief. With the kids off school and holidays abound things tended to go quiet, and we could all afford a few weeks of more agreeable working hours, spending our lunch enjoying picnics in the park, as the UK shut itself down for the annual silly season.
But in recent years this hiatus hasn’t materialised, and apart from the usual tendency for the national press to pick up the more obscure and downright obvious PR puff stories, things seem as busy as ever. Is this a result of the recession, as we all try to deliver 110% for our clients , or is something else afoot?
Is it a symptom of the change in the way we spend our time away from work, with more of us enjoying weekends away and holidays throughout the year? Or is it a negative symptom of the recession, with fewer people overall taking holidays abroad, instead snatching a few days off work here and there?
Or perhaps, in PR terms at least, the fragmentation of the media landscape means there are always media and marketing opportunities to be pursued, whatever the time of year. The rise in niche and specialist sites (as print publications close and migrate online) results in the potential to make PR hay while the sun shines, throughout the year.
They say there’s no rest for the wicked, but that’s perhaps a little unfair; is the pursuit of results all year round such a bad thing?
